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AI for Marketing

Venue:
Online delivery via Zoom
 
Date:
11/04/2024
 
Note:
By booking this event you agree to share your contact details with the training supplier.
 
Time:
10:00-13:00
 
Category:
Social Media
 

What is ChatGPT? What is BARD? Learn how this revolutionary AI (Artificial Intelligence) technology can be used in many ways with day-to-day business and marketing activities. Attend this course and find out how you can use AI in your business to help with creating and implementing your digital marketing strategy.

This event is no longer available
 

Course Outcomes

At the end of the course, each participant will:
  • Know what AI is and how it is evolving.
  • Be able to use AI to aid with content planning and development.
  • Understand the pros and cons of using AI to create content.
  • Be able to create a digital marketing plan using ChatGPT.

Course Content

  • What is AI – what does it mean for the future of sales and marketing.
  • Using ChatGPT and Bard to assist with developing and rolling out your marketing strategy.
  • ChatGPT prompts: Use a range of ChatGPT prompts that have been created by Be Dynamic for the participants to use during and take away after the training.
  • Using ChatGPT for LinkedIn and other social media channels.
  • Hands-on experience using ChatGPT.
  • Key considerations when using AI.
  • ChatGPT Pro: a walk through some of the new pro features like DALL·E 3, Data Analysis and Using Plugins.
  • Introduction to other AI tools for image creation, translations, video creation etc.
  • Q & A throughout.

Prerequisite

Participants should have their ChatGPT account created prior to the course https://chat.openai.com/ and be able to access it on the laptop/pc browser for the day.
 

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